Our story
Hello to you who's reading! We are Anomaly Clothing. It was founded by Anel (On the right) and Bram (on the left).
Anel
Hello to you, I'm Anel and I'm currently 28 years old. I'm passionate about a lot of things and one of them is clothes! I love to find unknown clothing brands from all over the earth and precisely brands that have this skating outfit feel.
I also make music and you can find me by the name Prafa.
Bram
Hi I’m Bram, originally Dutch but have been in Switzerland most of my life.
Most of my passions revolve around sports and being outside.
I’ve always wanted to create something and this was the perfect combination of opportunity and personal needs.
December 2022
The idea was born in our minds during a discussion about the availability of sustainable men's clothing in Switzerland.
It had already gained ground earlier in the year when the girlfriend of one of them had temporarily opened a women's clothing shop. The overproduction of clothes and the ecological impact of the current situation has guided us to transform and make ethically made clothes accessible for everyone.
On a whim, we decided to go for it! As a result, at the end of December, we went to register with the Registre du Commerce in Neuchâtel.
Beginning 2023
We contacted several brands without expecting a big response, as we were just starting out and didn't have a social network or online store. To our great surprise, the majority of the brands we contacted were open to the idea of working with us, which strengthened our resolve to pursue this adventure even further.
This was followed by various clothing selections, head-scratching about sizes and quantities, the difficulty of creating the boutique's identity, countless hours of sessions discussing the future, the whys and the wherefores, and above all, the feeling of excitement about what lay ahead.
Pre-launch
Two months before the boutique's launch, all the pieces of the puzzle began to come together (visual identity, website, social networks, logistics, etc.).
To finalize our idea, we decided to do a photo shoot with the brands we had in stock. This allowed us to relax for a while and contemplate the work we'd done from the start and still had to do.
Finally we decided on a launch date for the shop and that’s how the project was made public on July 22, 2023.